L.A. Kennedy

Beyond the story

By Karen Raugust Mass retailers, from Walmart and Target, to supermarkets, drug stores, the dollar/value channel, and wholesale price clubs, have remained open during the pandemic and continue to bring in enormous foot traffic. Customers are not only picking up essentials like food and pharmacy items, but also children’s books, with publishers reporting strong sales …

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By: Lara Perkins Want to know how to pitch a picture book? We’ve got you covered. Break into this competitive and growing market with the help of writing tips and inside observations from a leading literary agent. This article has been adapted and updated from a previous article in Writer’s Digest magazine. Pitching a picture book …

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Karen DeGroot Carter Insights into popular genres, author marketing, audiobooks, and more For a look at current trends in book publishing, I immediately turn to industry insider Jane Friedman, author of The Business of Being an Author and the top resource on the web for developments in the world of traditional publishing. In her October …

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via Book Marketing Tools Being a successful author these days means knowing how to market and promote yourself and your book, and it doesn’t matter whether you are traditionally published or going the indie/self-publishing route. With their latest new adult novels, Sarah Alderson published with Pan Macmillan and Becky Wicks chose the indie route. What …

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By Valerie Peterson Facts and Figures to Know About the Young Adult Book Market The Young Adult (YA) fiction genre is a category aimed at teens, but many of the books have an adult following, as well. For authors wishing to publish a book in the YA arena, here are some facts and figures about …

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